How to create a winning web
presence for your business.
Discover the three pillars of web success
This half-day seminar will reveal the secrets of creating a successful web presence for your business. You will learn about the three essential pillars of web success:
- Website design
- Website copy
- Website marketing
Experienced professionals will provide valuable practical insights into each topic and demonstrate how they work together to play an essential role in a successful web project.
By the end of this powerful half-day seminar, delegates will understand:
- The design principles underpinning easy to use websites
- How to create a rewarding user experience
- How to a conduct a user test
- How web copy is different to other types of copy
- Different types of web page and how to use copy on them
- Writing for search engines
- The Google philosophy and common sense SEO (Search Engine Optimization)
- Researching using PPC (Pay Per Click)
- Total tracking